teenagers to young adults (16-22) who are doing a gap year or finding activities that they can add for their community service. + having fun on a low budget
Reason
Because we know best about what people around our age want, especially if it's in a specific budget and not being so wasteful
Psychographic
Eating (food blogger)
Photographer
Community activism
Journaling/scrapbooking
Seashell collecting (?)
Reason
These are all easy to execute and we have the necessary props and places that can show these types of hobbies and interests. It also isn't too costly.
Secondary Target Audience
Single adults who are in their mid 20s to 30s that want to feel young again by travelling that has exciting activities.
Reason
Working people because they already have their own income so they won't be so pressured about being on a budget, and having more freedom in general
Content Overview
What will happen in your trailer (basic idea)
A group of teenage friends from abroad will visit Bali together to have fun and do community service to build their CV for university. However, they’re on a low budget. So, we plan to showcase all the fun activities we can do in Bali that aren’t that expensive.
Unique Selling Point
(Why visit your location, and not another destination? What makes your destination unique?)
Our unique selling point is our on budget and affordable destinations that we showcase. We want to show that being on budget does not reduce the enjoyment and experience of the trip. This makes our destination unique as it aims for teenagers or people who seek on low budget trips while still having the time of their lives.
Representations
People: Who will you show? How will they be shown?
All of us are going to be the actors
Places: (Beach, forest, city places, restaurants)
Gwk
Monkey forest
Markets
Kuta
Ubud
Cafes
Restaurants
Hotel
Rice fields
Dominant Reading (Your message)
Attracting teenagers to come to Bali to have fun with a low budget, the video is in the point of view of teenagers who are having fun enjoying their time before going into the next chapter of their life (university).
Here is the summary of the lesson today about Genre
Genre is a category to characterize different types of media, mostly such as movies, music, video games.
Genre convention are the common things to find in a genre that tie the genre together.
The genre of this movie (Frozen) are fantasy, action, animation, drama, and romance. The genre conventions of this movie are
The target audience of this movie demographically are little girls/kids who are mostly girls, possibly teenage girls who have watched the previous frozen movie before, and psychographic for girls who are interested in independent and inspiring Disney princesses (plural as they are sisters) that make differences and 'finding true love.
The audiences are appealed to the characters capability and chemistry throughout the moie along with its other characters, helping eachother, new storyline, and not giing up which are good aspects to inspire little girls growing up.
Reflection: How will it help my project?
Todays lesson topic will help my project by guiding me on how genres help us producers guidelines and blueprints throughout the production system, keeping the theme on track and fulfilling possible audiences expectations.
demographically this ad is directed towards young adult males ranging from ages 18 to 30s who are psychographic ally interested in traveling and additionally, are still strong enough to do so.
2. How is this audience usually targeted?
by using models around the target audience's age range, and by making the setting on specific landmarks that people globally would like to visit
3. Did this advert conform or subvert the normal way?
This adevrt did conform the nromal way as it clearly shows a picture of my expectations with the different beats telepporting to different places.
4. What images/locations were used to appeal to the audience?
By filming on tourist landmarks and specific locations that people would like to visit in that country
5. What sounds/music were used to appeal to the target audience?
Fun and hyper music with faster beats which switch onto different places around the world which implies that there are many attractive places that appeal towards target audiences
6. What people were shown in the ad? How do they appeal to the audience?
People or models used for the ad are around the age range of the target markets implying that it is possible for the target market to get attracted as if it is made for them. making it exciting and engaging for target audience.
7. What is the message of the advert?
That they should keep moving and travelling as it is possible and also promotes out many different places to go to which would create great memories and are worth to visit.
Questions:
1. Who is the target audience?
Young adults, preferably single, couples or small groups who are all interested in exploring are possible too, who are willing to explore now actibities despite it being up high skydiving or being on or bellow the sea, trying new kinds of foods creating different expressions and getting to know more about cultural landmarks and buildings in a specific area.
2. How is this audience usually targeted?
These audiences are usually targetted through the models who the adverts chose to use, and the kinds of activities and places the advert shows that may appeal different to others or more pleasing with it's camera angles and moment creating more kinesthetic aura within the advert.
3. Did this advert conform or subvert the normal way?
This advert did conform the normal way and shows typical things to expect when stereotypically 'traveling' such as the possible places, actiivties, foods, and time of the day.
4. What images/locations were used to appeal to the audience?
The different possible landmarks to visit that are specialized in the specific country, in which in this case it is mostly showing boat rides or such to do with the water in majority, whether its on water or bellow water, then additionally shows the othertourist appealing requirements such as other attractions like new foods to try that are more underated or are ery local style and authentic which not much tourists know about yet, or special/hidden parts of landmarks.
5. What sounds/music were used to appeal to the target audience?
Sound effects such as the wind gushing throygh when skydiivng, the sound of the water splashing from the paddels/boats, the steam of the food and other additional sound effects were a crucial part of making this advert seem more pleasing paired with not just the engaging and inspirng music that fits in the theme of a mix of peaceful and adventurous which attracts the target audience.
6. What people were shown in the ad? How do they appeal to the audience?
The people shown on the adverts were models who would appeal most to target audiences picturing as if they were the ones trabelling around, especially with the help of the models' engaging facial expressions when skydiivng, tasting new foods, dancing and just showing alot of joy in general appeals alot to the target audience making them want to experience it aswell.
7. What is the message of the advert?
That now is the time or there is still time to make memories while showing ideas of the kind of memories they may be missing out on. we can tell by the advert adding on enjoyable relaxing options of actiivties or places to visit to more extreme ones like skydiving compared to boat riding.
Questions:
1. Who is the target audience?
This advert shows a lot of families, kids, and couples who are more interested in spending time in nature where they are able to do nature friendly activities during the trip together. This advert should appeal attractive to families who prefer or enjoy spending time doing activities in nature like adventuring or exploring.
2. How is this audience usually targeted?
Audiences would be attracted through the different locations where kids are able to explore when it seems dangerous when they are able to which engages parents to be less worried, braver, and more experienced and be familiar to nature, in a world of families exploring through handphone screens in this generation.
3. Did this advert conform or subvert the normal way?
This advert advert semi-subverts the normal way as i mentioned before, kids are not really expected to be seen in more "adventurous" (rocky roads, etc.) adverts stereotypically saying as children are more dependent and some may be quite disobedient in which they may need extra attention or parents must be more cautious of them which some argue may ruin the adventure incase something bad happens. So the trip may not be as easy going with kids as they are mostly seen with electronic devices or travel to big cities with digital devices around everywhere.
4. What images/locations were used to appeal to the audience?
Scenes where families are able to adapt and enjoy the nature whether it is a clear path or daring routes in the middle of nowhere, with pleasing sceneries were used to attract the audience.
5. What sounds/music were used to appeal to the target audience?
Slow strums of the guitar, sort of connoting "country side" instrumentals as they are out in nature that are most likely on the country side, that also gives of humble and down to earth vibes from the start, and ends with more engaging music to add to the instrumentals to add a sense of engagement with may possibly appeal to the target audience.
6. What people were shown in the ad? How do they appeal to the audience?
Families, and including young adult couples who are about the same age and have the same preferences or appearance as the target audience in order to appeal to the target appearance the most as these models may know and have suggestions or expressions of what their own age range would most likely be attracted to.
7. What is the message of the advert?
That every age is possible for nature to heal you, just breathe!
This was one of our 'inspo' although it wasn't a tourism ad. The Mastercard ad highlights an idea of how priceless life can be in order to enjoy it. Our team liked that the ad shows it by labelling all the activities the characters in the Master card ad did, along with it's prices and how some of these memories made can be free of charge. Our team aims to attract our target audiences by showing them how a trip to Bali is possible on a budget and does not always have to be all glamourous and prestigious to be able to enjoy this island during vacation.
Our team also did some research on what fonts to use for the message we will be adding at the end of our tourism ad. We even decided to mix and merge the fonts to our slogan to find which suits best for both lines, and which enhances the more important points of our message, which was the part where we say "Visit Bali" (line two) so we decided to make it even bigger and more dramatic on the final product.
Self Reflection: Looking back i really should start DOING more research, prioritizing more of my time working on the research. I did not do a great job at researching and was honestly the laziest to write down all my research although I always do research in different types of platforms and for all sorts of stuff related to the concept of our filming and even smaller details to perfect my imaginations.
Self reflection: I got a great team who are also all my friends so teamwork wasn't a problem throughout majority of the whole project. We have Tisha who is great at editing, and the rest of us creating out-of-the-box ideas. I enjoyed working with my team although timing was rough and all over the place, we still managed to execute the project well.
This is the weekly progress and plan for my ad project
Week
Start Date
Task
Blogpost Title
Content
Deadline
W1
22 July
W2
29 July
Pre Production
Research
1
Brief
Description of the brief, embed powerpoint
W2
2
Plan & Weekly Progress
Plan for the whole project, Weekly diary
W2
3
Team
Your team + Links ot their blogs
W2
4
Research
Research into documentary openings of the same genre
W4
W3
5 August
Plan
5
Statement of Intent
Plan for the product
W4
6
Storyboard
Scene by scene storyboard
W5
7
Location Scout & Risk Assessment
Possible shooting locations, risk assessment table
W5
W4
12 August
W5
19 August
Production
Produce
8
Behind the Scenes
Images of the shoot
W8
W6
26 August
W7
2 September
Post Production
Edit/Reflection
10
Editing Process
How did you edit? Challenges, solutions
W9
11
Self Reflection
Self Reflection Presentation
W9
W8
9 September
Edit
W9
16 September
Submission
12
Final
Final ad
W9
Week 2
This week, we have learned more about different tourism ads, different types of genre, what genre is and how to use genre for my ad project, and have gained more understanding about semiotics and it's terms. Some problems i had were not connotating and thinking outside of the box for possible answers during discussions so one thing i need to improve is my further thinking skills and creativity. I have learned that there are also 2 aspects which are demographic and psychographic to help me keep track of what to include and filter on my ad project
To do: finalize the 3 tourism HW, improve understanding of movie codes
Week 3:
This week we have learned about different camera angles and shots to enhance our future scenes for our ad project. We have decided what are the best camera shots and angles to use for our ad project and how we would be executing them. We have also got examples of what and how to execute them in order to make scenes according to our expectations.
To do: Start practicing and making rough drafted scenes for our project, and how to make the scenes as appealing and according to our expectations
Week 4:
This week, majority of the time we had to work individually and was given tasks to do more in depth research for our ad project, and got started with out risk assessment for our project layout. We also discovered how to correctly make a storyboard and why it is really important for our project plan for our future scenes. We also started learning about sound on the last ay of this week, discovered what kinds of diegetic and non diegetic sounds to add to our projects' scenes. Maybe even some trans diegetic sound which would attract our audiences curiosity by adding a twist to our project. Road to A*!
To do: Review more about melodic and discorded sounds, in notebook.
Week 5:
This week, we got to continue our storyboard and brainstorm more about the existing rough drafter scenes we've drew as a group. We have also learned about mise-en-scene and editing this week. This will help us be more considerate of what our scenes would look like including the small details from the features of mise-en-scene that we've studied so far. I missed the editing lesson so i had to ask my group what I've missed of what they've learnt so far, and read the slides myself (self studying to catch up).
To do: update classwork (edit), START FILMING, more research for background music and locations for the streets scene
Week 6:
This week we've learnt more about Genre Theory and two names were introduced to us, who were Steve Neale and David Buckingham. In which they've stated that Genre does not have to always conform to the movie concept as aspects are able to change throughout the year as society's norms and values also change and have developed a lot. We were also introduced to the CCR which is also known as the Creative Critical Reflection which we have to get done this week as it is worth a lot of our grade.
To do: Finalize CCR (pre-production), START FILMING.
