Statement of Intent

 Statement of Intent 

Tourism Ad
Primary Target Audience
Demographic teenagers to young adults (16-22) who are doing a gap year or finding activities that they can add for their community service. + having fun on a low budget	Reason Because we know best about what people around our age want, especially if it's in a specific budget and not being so wasteful
Psychographic Eating (food blogger)  Photographer  Community activism  Journaling/scrapbooking  Seashell collecting (?)	Reason These are all easy to execute and we have the necessary props and places that can show these types of hobbies and interests. It also isn't too costly.
Secondary  Target Audience
Single adults who are in their mid 20s to 30s that want to feel young again by travelling that has exciting activities.	Reason Working people because they already have their own income so they won't be so pressured about being on a budget, and having more freedom in general
Content Overview
What will happen in your trailer (basic idea) A group of teenage friends from abroad will visit Bali together to have fun and do community service to build their CV for university. However, they’re on a low budget. So, we plan to showcase all the fun activities we can do in Bali that aren’t that expensive.
Unique Selling Point
(Why visit your location, and not another destination? What makes your destination unique?) Our unique selling point is our on budget and affordable destinations that we showcase. We want to show that being on budget does not reduce the enjoyment and experience of the trip. This makes our destination unique as it aims for teenagers or people who seek on low budget trips while still having the time of their lives.
Representations
People: Who will you show? How will they be shown? All of us are going to be the actors  Places: (Beach, forest, city places, restaurants)  Gwk  Monkey forest Markets Kuta Ubud  Cafes  Restaurants Hotel Rice fields
Dominant Reading (Your message)
Attracting teenagers to come to Bali to have fun with a low budget, the video is in the point of view of teenagers who are having fun enjoying their time before going into the next chapter of their life (university).