Questions:
1. Who is the target audience?
demographically this ad is directed towards young adult males ranging from ages 18 to 30s who are psychographic ally interested in traveling and additionally, are still strong enough to do so.
2. How is this audience usually targeted?
by using models around the target audience's age range, and by making the setting on specific landmarks that people globally would like to visit
3. Did this advert conform or subvert the normal way?
This adevrt did conform the nromal way as it clearly shows a picture of my expectations with the different beats telepporting to different places.
4. What images/locations were used to appeal to the audience?
By filming on tourist landmarks and specific locations that people would like to visit in that country
5. What sounds/music were used to appeal to the target audience?
Fun and hyper music with faster beats which switch onto different places around the world which implies that there are many attractive places that appeal towards target audiences
6. What people were shown in the ad? How do they appeal to the audience?
People or models used for the ad are around the age range of the target markets implying that it is possible for the target market to get attracted as if it is made for them. making it exciting and engaging for target audience.
7. What is the message of the advert?
That they should keep moving and travelling as it is possible and also promotes out many different places to go to which would create great memories and are worth to visit.
Questions:
1. Who is the target audience?
Young adults, preferably single, couples or small groups who are all interested in exploring are possible too, who are willing to explore now actibities despite it being up high skydiving or being on or bellow the sea, trying new kinds of foods creating different expressions and getting to know more about cultural landmarks and buildings in a specific area.2. How is this audience usually targeted?
These audiences are usually targetted through the models who the adverts chose to use, and the kinds of activities and places the advert shows that may appeal different to others or more pleasing with it's camera angles and moment creating more kinesthetic aura within the advert.
3. Did this advert conform or subvert the normal way?
This advert did conform the normal way and shows typical things to expect when stereotypically 'traveling' such as the possible places, actiivties, foods, and time of the day.
4. What images/locations were used to appeal to the audience?
The different possible landmarks to visit that are specialized in the specific country, in which in this case it is mostly showing boat rides or such to do with the water in majority, whether its on water or bellow water, then additionally shows the othertourist appealing requirements such as other attractions like new foods to try that are more underated or are ery local style and authentic which not much tourists know about yet, or special/hidden parts of landmarks.
5. What sounds/music were used to appeal to the target audience?
Sound effects such as the wind gushing throygh when skydiivng, the sound of the water splashing from the paddels/boats, the steam of the food and other additional sound effects were a crucial part of making this advert seem more pleasing paired with not just the engaging and inspirng music that fits in the theme of a mix of peaceful and adventurous which attracts the target audience.
6. What people were shown in the ad? How do they appeal to the audience?
The people shown on the adverts were models who would appeal most to target audiences picturing as if they were the ones trabelling around, especially with the help of the models' engaging facial expressions when skydiivng, tasting new foods, dancing and just showing alot of joy in general appeals alot to the target audience making them want to experience it aswell.
7. What is the message of the advert?
That now is the time or there is still time to make memories while showing ideas of the kind of memories they may be missing out on. we can tell by the advert adding on enjoyable relaxing options of actiivties or places to visit to more extreme ones like skydiving compared to boat riding.
Questions:
1. Who is the target audience?
This advert shows a lot of families, kids, and couples who are more interested in spending time in nature where they are able to do nature friendly activities during the trip together. This advert should appeal attractive to families who prefer or enjoy spending time doing activities in nature like adventuring or exploring.2. How is this audience usually targeted?
Audiences would be attracted through the different locations where kids are able to explore when it seems dangerous when they are able to which engages parents to be less worried, braver, and more experienced and be familiar to nature, in a world of families exploring through handphone screens in this generation.
3. Did this advert conform or subvert the normal way?
This advert advert semi-subverts the normal way as i mentioned before, kids are not really expected to be seen in more "adventurous" (rocky roads, etc.) adverts stereotypically saying as children are more dependent and some may be quite disobedient in which they may need extra attention or parents must be more cautious of them which some argue may ruin the adventure incase something bad happens. So the trip may not be as easy going with kids as they are mostly seen with electronic devices or travel to big cities with digital devices around everywhere.
4. What images/locations were used to appeal to the audience?
Scenes where families are able to adapt and enjoy the nature whether it is a clear path or daring routes in the middle of nowhere, with pleasing sceneries were used to attract the audience.
5. What sounds/music were used to appeal to the target audience?
Slow strums of the guitar, sort of connoting "country side" instrumentals as they are out in nature that are most likely on the country side, that also gives of humble and down to earth vibes from the start, and ends with more engaging music to add to the instrumentals to add a sense of engagement with may possibly appeal to the target audience.
6. What people were shown in the ad? How do they appeal to the audience?
Families, and including young adult couples who are about the same age and have the same preferences or appearance as the target audience in order to appeal to the target appearance the most as these models may know and have suggestions or expressions of what their own age range would most likely be attracted to.
7. What is the message of the advert?
That every age is possible for nature to heal you, just breathe!
This was one of our 'inspo' although it wasn't a tourism ad. The Mastercard ad highlights an idea of how priceless life can be in order to enjoy it. Our team liked that the ad shows it by labelling all the activities the characters in the Master card ad did, along with it's prices and how some of these memories made can be free of charge. Our team aims to attract our target audiences by showing them how a trip to Bali is possible on a budget and does not always have to be all glamourous and prestigious to be able to enjoy this island during vacation.
Our team also did some research on what fonts to use for the message we will be adding at the end of our tourism ad. We even decided to mix and merge the fonts to our slogan to find which suits best for both lines, and which enhances the more important points of our message, which was the part where we say "Visit Bali" (line two) so we decided to make it even bigger and more dramatic on the final product.
Self Reflection: Looking back i really should start DOING more research, prioritizing more of my time working on the research. I did not do a great job at researching and was honestly the laziest to write down all my research although I always do research in different types of platforms and for all sorts of stuff related to the concept of our filming and even smaller details to perfect my imaginations.
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