This post explains how we showed a rough draft of our film opening to some members of our target audience in order to receive helpful feedback.
The purpose of a screen test is to gain audience feedback about our work and see if there are any improvements that can be made. We decided to use google forms to create a survey to share with our audience because using google forms would be an easier way for us to filter out the response. Here are our questions:
1. Would you want to watch the rest of the movie? Yes or no, if so explain.
2. Which part of the movie opening did you really like? Explain
3. Which part from the movie opening that looked goofy / out of place?
4. What do you think we should add and improve for our movie opening?
5. What plot points do we need to make this opening less cliché/unique?
We chose these questions because it gives us a more in-depth explanation on what our opening lacks and excels in, allowing us to make improvements to satisfy our audience. Since this is our project, there may be bias when we ourselves answer the questions above, meaning we need a new perspective. We showed our rough draft of the opening to 3 members of our target audience to ensure that the feedback we receive will reflect the probable feedback of our whole target audience/other members of our target audience. Finding people for the screen test was relatively easy because we had several friends who are editors or enjoy watching movies similar to ours, making them good candidates for our screen test. Here is the draft that we showed our respondents:
Here are the results from the audience feedback:
From the feedback, we learned that our opening was too fast as it jumps straight into the action and it doesn’t hook the audience due to that lack of suspense. Our opening was too predictable, making it boring and not effective as a movie opening.
From the responses, ⅔ respondents prefered the name “Missed Call: text me when you get home”, however we disagree as it is too long of a title in our opinion, and it doesn’t really fit the vibe we were envisioning. We prefered something shorter to bring more focus to the title and increase its impact and importance. The title “Text Me When You Get Home” no longer fit our opening, because we scrapped the idea that the mother would send the main lead the text “text me when you get home” and replaced it with a missed call instead to emphasise the lead's absence. So, we decided as a team that the title “Missed Call” would be the best choice.
Since the opening was too fast paced, we decided to add more scenes to build up the story and context, while trying to build suspense. Audience’s will likely get more curious and invested as they follow the story and witness the drugging and kidnapping, hooking them and likely to continue watching.
This screen test was a useful part of our process because it allowed us to see different perspectives and to know what the audience wants. We chose these 3 people to answer our form as getting the opinions from our target audience (teens) will be beneficial to identify the strengths and weaknesses of our opening, which is essential to make improvements to it. With this feedback, we are able to make changes to our opening e.g. drugging scene to add what our opening was lacking e.g suspense. This makes our overall opening more interesting for them. It’s important to see from the audience’s perspective as movie openings are made for them, meaning we need to meet their expectations and make sure they enjoy it.
Self Reflection:
From this activity, Ive learned that audience feedback is very important as all our ideas and feedback to ourselves may sometimes be a bit biased.
Audience feedback tells us things we may not have noticed while directing, shooting and editing. Or ideas toward our Title and Font choice.
Which is why audience feedback is necessary for our project to seem more inclusive for wider audience ranges.
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