Classwork: Theory of Stardom

 This blogpost contains my Theory of Stardom classwork

theory of stardom by Eileen Milano

Reflection:

This classwork was an individual task we were told to do in class about a new theory we learnt about, and I actually had to much fun making and constructing this presentation. This task was so interesting and I loved doing it so it was easy for me to get this done. I hope there will be more fun classworks to do in the future.

Classwork: Persona + Brand

 In this blog, we will discuss what branding means and how we construct our artist's persona and brand identity. This blgopost was made by my teammate Kristine and the task was also made by Lamiya

Branding

Brand image is the general impression, perception, and associations any given customer has about a brand. 

It is a consistent message given out by a brand that is recognisable by the consumer.

Branding should not be an afterthought. Your brand message should be the first thing you consider.

A brand image can evolve organically over time or companies can perform or rebrand to take their company in a new direction.This is important to our project because it helps shape our artists persona and identity. When all elements of the production match the same style and vibe, the audience easily understands who the artist is. It makes the artist more recognisable, memorable, and consistent, instead of looking random or unplanned.

Artist Brand Image

Music Artists also have a brand image.

A message that is consistent across their public appearances, music videos, social media posts and even their album covers.

This gives the audience a look into their

- Personality

- Music

- Values

- Style

- etc

Heres an example from my teachers slides

Task

For our task, my group created our own persona and brand identity for our artist using a mind map. This helped us or our ideas clearly, understand the artist's style, and make sure all elements of our production state consistent.

Reflection:

Due to me being sick and not attending class/school, I wasn't able to participate as much on this task though I did understand the task and was able to participate at the start, as we began it in the previous lesson when I still attended class. In the future I will learn to initiate to help and contribute my part as much as possible regardless of my absence.

Behind The Scenes

 Here is our Behind the Scenes for our Music Video

Behind the Scenes 

Reflection:

One mistake from this part of the pre-production stage was that we did not take enough detailed shots to be able to be discussed and explained on each scene. In the future we will try our best to make sure we take enough specific shots for our BTS by assigning a person to be in charge to do so. I will try my best to be able to make sure it does not disappoint and make it harder for the group.

Filming Schedule

 Heres the Filming Schedule for our project

Scene	Events	Time/Date	Location	People	Props	Other
1	Scenes of both male and female lead fighting and doing couple activities.	No Confirmation	Lamiya’s House	Lamiya Kristine Mila Ara ( Male Lead )	Camera Lights Wardrobe Costuming Calendar Picnic Set	It might rain, so we need umbrellas if we want to shoot outside, but mostly the scenes are taken inside.
2	Scenes of both male and female lead doing couple activities and the male running scene.	No Confirmation	Uluwatu Beach	Lamiya Kristine Mila Ara ( Male Lead )	Camera Lights Wardrobe Costuming Towels	Since it's an outdoor scene there's a high chance rain will ruin it, so we need to incorporate rain as a MES. Make sure to bring umbrellas
3	Scenes of the female lead dining with the new partner as the male lead is watching them.	No Confirmation	Cosmic Diner	Lamiya Kristine Mila Ara ( Male Lead ) Extra Male	Camera Lights Wardrobe Costuming Birthday Cake	Ask for permission to film inside and make sure that guests are aware and won't be disturbed by our filming.
4	Scenes of the female lead in her room.	No Confirmation	Kristine’s Room	Lamiya Kristine Mila	Camera Lights Wardrobe Costuming Dolls	Alert family members to stay out of the room or make any loud noises.
5	Scenes of both male and female lead doing couple activities.	No Confirmation	Shooters	Lamiya Kristine Mila Ara ( Male Lead )	Camera Lights Wardrobe Costuming	Ask for permission to film if it's crowded and make sure clips are good because it's too far and we can't risk going back to retake.

Reflection:

We were not able to finish the filming schedule with set dates due to vague discussions and a lack of preparation, as well as weaknesses in communication, consideration, and effort. We could not set filming dates because there was not enough discussion, and since each of us had our own schedules, plans and commitments already being set during the holidays. Therefore the lack of planning made things more confusing. Without proper discussion, we were unsure what to plan, do or write, which resulted in the filming not being completed (conducted), meaning the filming schedule being left undone and not updated. Basically, because the issue was left unaddressed and not discussed further, the task was gradually procrastinated and eventually not completed at all, as we brushed it off and did not take it as seriously as we should have. Additionally, we had also lacked communication and discussion with our actors as well, as their personal schedules also needed to be considered. We also couldn't organise enough people on time to help on set, such as support for lighting, wardrobe, and general assistance. Overall, this reflects the unprofessional and irresponsible part/side of our actions and shows how we could have managed our time more wisely during the holidays to at least film some scenes or clips to work towards our ideal goal. In the future, we will prioritise this more and take the project more seriously to ensure it is done properly.

Storyboard + Lyrics

Here is our group's Storyboard and Lyrics sheet!

 

Lyric

Reflection:

The storyboard helps us create more of a vision on how we would want the scenes to look like based on our agreements and discussion while Lamiya generates our imagination onto the papers for us. The lyrics plot on the time and duration we want our scenes to last. These act as a tool for us and help us keep on track with our plan which will decrease waste of time as we have clear "blueprints" on what to do, how to do it, and for how long. Issues we had were that we had too much ideas and we also had some disagreements for scenes and basically how we picture them (different visions) but we compromised and made it work the way we all wanted it to be. As for me I cannot draw as great as my other team members so it was hard for me to dominate on this task though ideas still came from all three of us.

Moodboard

 Here is our group's Moodboard for the Music Video

mv moodboard by Eileen Milano

Reflection:

I've always loved creating mood boards for all my personal events with my friends so making the mood board for our future scenes were a lot of fun. Because we already sort of had a vision in our heads on how we want the scenes to appeal like, we knew exactly what pictures to search up for in Pinterest, as well as the movie made by fans called Waves. We had several platforms and sources we had for our inspiration, making it easier for us to create our mood board and it was just fun to make, arrange, and see it come along with the pictures we searched for. It felt like our vision was really coming to life as we can physically see how we want it to be and we were all in the same page.

Location Scout & Risk Assessment

 Here is our group's Location Scout & Risk Assessment

Lamiya’s House
Location Link:	https://share.google/erDxUTeAqYA1dDtXE
Events in scene:	We will record scenes of the characters where they are fighting, having fun, some single shots of them and when they were in love. Specific locations: Couch / living room Bed/ bedroom Hallway Running around in the fields Picnic dates Adventuring together
Pros of location:	Accessible Cheap Not too far from each other
Cons of location:	Too crowded Too noisy Still under construction
Alternatives:	Someone else’ house (?)
Risk Assessment
Potential hazards:	Potential risk of being uncomfortable while filming since the house is still under construction. There is also the potential for us to get sick due to the rainy season.
Evaluate risks:	There are other people that may be in the house getting disturbed by us filming.
Control measures:	We have to ask for permission and have them notified that we are filming so we both respect each other.
Responsibility:	Someone has to supervise when they have nothing to do. They also have to help ask for permission so people in the house are alerted.
Time frame:	Every time we film we will have people in charge to make sure nothing gets in frame to not cause failed shots to not waste time.
Other notes:

Tanah Barak Beach (Uluwatu)
Location Link:	https://maps.app.goo.gl/dQtcCpVJY8VdwukCA
Events in scene:	Running Scene, Love moments, sunset seasons
Pros of location:	Fits our theme Hidden gem (peaceful) Spacious
Cons of location:	Might rain (due to rainy season) Bad weather = No sunset Public place = anxious filming (people watching) Crowded during weekends
Alternatives:	Legian Beach
Risk Assessment
Potential hazards:	High tides Bad weather (rain) Rocky pathway
Evaluate risks:	Get dragged by tides Get sick from bad weather Trip and fall due to broken pathway Equipment broken from the environment
Control measures:	We will consider an alternative location for when weather gets bad during that day, and we will be extra careful when getting from one place to another considering the unstable paths
Responsibility:	Team members and (possibly other crew)
Time frame:	Ready in advance (before set)
Other notes:

Shooters Bali
Location Link:	https://maps.app.goo.gl/QfLjLJEWFPQQcsrPA
Events in scene:	Photobooth scene
Pros of location:	Free entry Traditional photobooth Colour theme matches the music video
Cons of location:	Very hot so our actors will sweat their makeup off Far and heavy traffic nearby Hold up customers if they want to use the photobooth
Alternatives:	Living world/ icon mall photobooths, timezone
Risk Assessment
Potential hazards:	Too crowded and since it’s a bar type venue there’s a risk of people doing axe-throwing after drinking. Basketball might get thrown around and knock somebody out.
Evaluate risks:	Axe throwing can cause injury Alcohol consumption starting fights or rough behaviour
Control measures:	Listen to staff and follow rules and safety regulations Stay away from the people drinking
Responsibility:	Whoever isn't in charge of filming.
Time frame:	When we get on set or before our way on set.
Other notes:

Cosmic Diner
Location Link:	https://maps.app.goo.gl/9ygEHnVT4tQU1sVaA
Events in scene:	The ending scene where she's on a date with another guy and when he is running to find her
Pros of location:	It's not too far from everyone Very quiet place = more comfortable to film It's a very traditional, which matches our theme
Cons of location:	We have to purchase to use the location It will look less realistic since it’s a quiet place
Alternatives:	Lulu Bistrot, Monsieur Spoon, Shooters
Risk Assessment
Potential hazards:	It's very small so setting up the perfect set to film may be too cramped and we might have to move existing furniture.
Evaluate risks:	We might damage properties by accident if we were to move furniture to set our filming layout. We also may distract existing customers if there are any.
Control measures:	We will firstly ask for permission to move the furniture and make sure someone is in charge of keeping an eye out to respect the location's environment. We make sure we aren't too disturbing and we will have to apologize to them.
Responsibility:	Anyone who isn't doing any work in filming or an extra hand if we invited someone to help.
Time frame:	Before filming or when we are on set.
Other notes:

Teras Ayung Residence
Location Link:	https://maps.app.goo.gl/dVYTMnMUXnnATZv8A
Events in scene:	Opening car scene
Pros of location:	Very close to Lamiya’s House Open space Free Entry
Cons of location:	Its a neighbourhood May disturb residents
Alternatives:	Kuta Palace Residence, Random Street, Sekar Jepun/Tunjung
Risk Assessment
Potential hazards:	Might be disturbing to residents since we are filming in a private personal space.
Evaluate risks:	We might receive complaints on our disturbing actions as we are using someone else’ neighbourhood (not our own = harder to face complaints).
Control measures:	We will be sure to not yell/scream too loudly and focus on getting our shots done as soon as possible with limited retakes while also not blocking ways to anyone’s houses so we will not disturb anyone’s personal space.
Responsibility:	Our team + helping crew (or someone we know that lives there).
Time frame:	Right before set.
Other notes:

Refelction:

The only difficulty we had making our Location Scout and Risk Assessment was that we had too much uncontrolled and un realsitic ideas for our artist's "memories" scenes to make it as fun and dreamy as we imagined though we kept going back to reality checks and realize that some of our ideas are too unrealistic considering the timeline and our ability to execute such as the location being too far, too complicated, or too pricey. However it did not stop us from picking our best choices of locations to generate our scenes while also keeping it very focused on main locations we have to make our scenes done at. Therefore we wont go overboard and suddenly go plan b for a whole different idea at a different location in that area to not get distracted and waste time.